This web site allows you to create premium SMS services and run SMS broadcasts to market a range of products and services to mobile phone users. When used appropriately this should allow site owners and service operators to generate additional revenues from by promoting these services to customers through a range of channels. Marketing of this form is regulated and policed in order to protect mobile phone users from fraud; spam; delivery of inappropriate content; and excessive charging. All uses of this service must agree to adhere to all codes of practices and legislation governing marketing of these products and services. 
 
MMP can not offer specific advice on the scope or application of these rules and the user of this service remains wholly responsible for all loss and damages; legal action; or financial penalties from marketing and promotion activity using this service. Any complaint received by MMP from any of the agencies [including those listed below] will be treated seriously and may lead to suspension or immediate termination of your service.

For example [example only] – we would expect that users of the service for promotion and marketing would:

1. Operate fair and reasonable competitions / votes / and other sms services
2. Advertise the price clearly and simply
3. Run the service fairly and legally. Use reasonable, auditable processes for selecting winners; reporting results of votes; etc...
4. Advise users of any data or other network charges where they apply
5. Not assume the recipient was over 18

MMP reserve the right to monitor all services, messages sent and responses to users and suspend or terminate users that abuse the service or do not follow the appropriate guidelines or spirit of the guidelines where appropriate. Where a service is suspended or deleted due to suspicion of abuse, no revenue will be paid to that promoter for this and all other services.

Good sources of information (in the UK) include [this is not a definitive list – this list is provided for information only:

PhonepayPlus code of practice
Bango Billing Partner Provider
Information Commissioners Office
OFCOM
Advertising Standards Agency

MMP operates a zero-spam policy. If you believe you have received a spam message from this service, click here